The Best Free SEO Tools Every Small Business Should Be Using
- John Micciche
- Apr 21
- 4 min read
If you’re a small business owner trying to improve your online presence, the good news is you don’t need a massive budget to get started with SEO. In fact, there are several free tools that can help you climb the Google rankings, attract more local traffic, and track your website’s performance — all without spending a penny.
In this blog, we’ll walk you through the best free SEO tools available in 2025 that are perfect for small businesses. Whether you’re just getting started or looking to sharpen your current strategy, these tools are easy to use and incredibly powerful.
Why Use SEO Tools?
Search Engine Optimisation (SEO) is how you help Google understand your website and show it to the right people. But without tools, you’re working in the dark. SEO tools help you:
Find the best keywords to target
Track your website’s performance
Understand what’s working (and what’s not)
Spy a little on competitors
Fix issues that could hurt your Google rankings
The best part? Many of these essential tools are completely free.
1. Google Search Console – A Must-Have Free SEO Tool for Small Businesses
See how your website performs in Google search
If you only use one tool from this list, let it be Google Search Console (GSC). It shows how your site appears in search results, which keywords are bringing in traffic, and highlights any technical issues Google has found.
Benefits:
Track clicks, impressions, and ranking positions
Submit sitemaps to help Google index your site
Spot and fix mobile usability issues
See which pages get the most traffic
👉 Use it for: SEO performance tracking and fixing indexing issues.
2. Google Analytics 4 (GA4)
Understand who’s visiting your website and what they do
GA4 helps you monitor how users interact with your site — how long they stay, which pages they view, and where they drop off.
Benefits:
See traffic sources (Google, social media, etc.)
Monitor conversions and page views
Track behaviour across devices
Integrates seamlessly with Search Console
👉 Use it for: Understanding user behaviour and improving your site experience.
3. Ubersuggest (Free Plan)
Keyword research and competitor insights
Neil Patel’s Ubersuggest offers a generous free plan, great for keyword research and SEO audits.
Benefits:
Discover keyword ideas with volume and difficulty
Analyse your competitors’ traffic and top pages
Run SEO health checks on your website
👉 Use it for: Finding easy-to-rank keywords and benchmarking competitors.
4. Yoast SEO (for WordPress users)
SEO optimisation right inside your content editor
If your site is built on WordPress, Yoast SEO is an essential plugin. It helps you optimise each page or blog post for better search visibility.
Benefits:
Real-time SEO feedback while writing
Easy title/meta descriptions editing
Readability checks and internal linking tips
👉 Use it for: On-page SEO and content optimisation.
5. Ahrefs Webmaster Tools
Free version of one of the most powerful SEO platforms
Ahrefs offers a free suite for site audits and performance tracking — similar to Search Console but with added features.
Benefits:
See backlink profile and referring domains
Spot broken links and crawl issues
Check top-performing content
👉 Use it for: Backlink analysis and spotting technical SEO problems.
6. AnswerThePublic (Free Searches Per Day)
Find questions people are asking about your topic
This tool helps you discover content ideas based on real user searches — perfect for blog planning and targeting featured snippets.
Benefits:
Visualise keyword variations and user questions
Great for FAQs and blog content inspiration
Understand search intent quickly
👉 Use it for: Content planning and finding long-tail keywords.
7. Screaming Frog SEO Spider (Free Version)
Find technical issues across your website
Screaming Frog is a downloadable tool that crawls your website like Google does. The free version lets you audit up to 500 URLs.
Benefits:
Spot broken links, duplicate content, and missing tags
Generate XML sitemaps
Review redirects and site architecture
👉 Use it for: Site audits and technical SEO fixes.
8. Google Business Profile (GBP)
Essential for local SEO
Optimising your Google Business Profile boosts your chances of showing in local map packs. It’s one of the simplest ways to get seen by nearby customers.
Benefits:
Display contact info, photos, and business hours
Collect and respond to reviews
Post updates, offers, and services
Track calls and clicks via insights
👉 Use it for: Local SEO visibility and customer engagement.
9. TinyPNG
Compress images without losing quality
Fast-loading sites perform better on Google. TinyPNG helps you compress images for faster loading without hurting quality — essential for Wix and WordPress sites alike.
Benefits:
Reduces image file size
Maintains visual quality
Improves page speed
👉 Use it for: Image optimisation to boost site speed.
10. Google Trends
Understand what people are searching for right now
Google Trends helps you stay ahead of the curve by identifying seasonal spikes, trending topics, and rising search terms.
Benefits:
Compare keywords over time
Spot emerging trends
Plan timely content
👉 Use it for: Trend research and content timing.
Final Thoughts
You don’t need a big marketing budget to get started with SEO — just the right tools and a little time. These free tools give small businesses the insights, visibility, and technical support they need to build a stronger online presence.
If you’re feeling unsure where to start, we can help. At MyBusinessPal, our SEO Health Check gives you a free review of your current SEO setup and personalised next steps.
📢 Get Your Free SEO Health Check Today
Let us take a look at your website and show you what’s working — and what needs attention.👉 Request your SEO Health Check now
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