Why Every Small Business Needs a Google Business Profile
- John Micciche
- Apr 16
- 2 min read
If you run a local business, one of the most powerful tools at your disposal is completely free—and many businesses still overlook it. We’re talking about your Google Business Profile (GBP).
In this blog, we’ll break down what it is, why it matters, and how to use it to drive real results.
What Is a Google Business Profile?
A Google Business Profile is your official business listing on Google. It’s what shows up when someone searches for your business or looks for services in your area. It includes your:
Business name
Address and service areas
Phone number
Opening hours
Photos
Website link
Reviews
Posts and updates
It appears in Google Search, Google Maps, and even voice searches — making it a vital part of your online presence.
Why Your Small Business Can’t Afford to Ignore It
1. Visibility Where It Matters Most
Your GBP helps your business appear in local search results, including the coveted Map Pack — the three listings that appear at the top of most local searches.
For example, when someone searches “website design in Loughborough,” Google often shows local business listings first — long before any organic website links.
2. Builds Trust Instantly
Google reviews are prominently displayed on your profile. A steady stream of positive reviews builds credibility and encourages potential customers to contact you.
3. Converts Searchers into Customers
When your profile is complete and well-maintained, it gives customers all the information they need to take action — whether that’s calling you, visiting your website, or checking directions.
It’s your digital shopfront, even before they land on your website.
Optimising Your Google Business Profile
Add Complete and Accurate Information
Make sure your name, address, and phone number (NAP) are consistent across all platforms. This helps Google verify and rank your listing.
Choose the Right Categories
Pick the most relevant primary category (e.g. “Marketing Agency”) and add secondary ones if applicable. This helps your profile show up in the right searches.
Upload Quality Photos
Photos of your business, team, or work can increase engagement and help potential clients visualise working with you.
Collect and Respond to Reviews
Encourage happy customers to leave reviews and always respond — it shows you’re active and care about feedback.
Use Posts for Updates and Offers
You can publish posts to share news, blog links, special offers, or seasonal tips. This keeps your listing fresh and engaging.
Local SEO Starts Here
A fully optimised Google Business Profile is a foundational step in local SEO. It signals to Google that your business is real, active, and relevant to local searches.
Want to improve your overall rankings too? Read: How to Optimise Your Website for Higher Google Rankings
Common Mistakes to Avoid
Leaving the profile incomplete
Inconsistent NAP details
Ignoring reviews
Choosing the wrong categories
Not updating the listing regularly
These small oversights can cause you to miss out on valuable local traffic.
Final Thoughts
Your Google Business Profile isn’t just a listing — it’s a powerful local marketing tool that helps customers find, trust, and choose your business.
👉 Need help setting up or improving your listing? Book a free SEO Health Check and we’ll guide you through it.
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