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How to Use Short-Form Video Content to Grow Your Small Business Online

  • Writer: John Micciche
    John Micciche
  • Apr 2
  • 4 min read

Published by MyBusinessPal


In a world of shrinking attention spans and endless scrolling, short-form video content has become one of the most effective digital marketing tools for small businesses. Whether it’s a quick tip, product demo, or behind-the-scenes glimpse, these bite-sized videos can engage your audience, boost your visibility, and drive real results—without requiring a big budget.

In this post, we’ll break down what short-form video content is, why it’s so effective, where to use it, and how your small business can get started today.


What is Short-Form Video Content?


Short-form video content refers to videos that are typically 60 seconds or less. While some platforms allow slightly longer durations (e.g. up to 3 minutes), the goal remains the same: fast, engaging, and easy to consume.


You’ve likely seen these videos already on:

  • Instagram Reels

  • TikTok

  • Facebook Stories

  • YouTube Shorts

  • LinkedIn native video


They’re designed to grab attention quickly and deliver value in a matter of seconds—perfect for busy, mobile-first audiences.


A man filming another person recording a short-form video at home, showcasing a simple content creation setup
Behind the scenes of a short-form video shoot – simple, authentic content created from home.

Why Short-Form Video Content Works


Short-form videos are not just a trend—they’re a response to how people actually use the internet today. Here's why they work so well:


1. They Capture Attention Instantly


In the first few seconds, a short-form video needs to entertain, inform, or hook the viewer. Done well, they stop the scroll and draw people in.


2. They’re Mobile-Friendly


Most users watch content on their phones. Short-form videos are perfectly suited for mobile viewing—fast, vertical, and easy to engage with.


3. They Encourage Shares


Short, relatable content is far more likely to be shared, increasing your reach and helping your brand travel further organically.


4. They Support Consistency


Creating short videos is quicker than filming full-length content, making it easier to post regularly—a key part of growing on social media.


5. They’re Algorithm-Friendly


Platforms like Instagram, TikTok, and YouTube prioritise short-form videos in their algorithms, giving your content more visibility.


How Short-Form Video Content Can Help Your Small Business


You don’t need to be an influencer or a creative agency to benefit from short-form video.


Here’s how it can support your business goals:


Build Trust


Videos of you or your team speaking directly to the camera create connection. They humanise your business and build credibility.


Promote Products or Services


A 15-second demo or explainer video can be more effective than a paragraph of text. People want to see what you do.


Educate Your Audience


Quick tips, how-to clips, or FAQ answers help position your business as helpful and knowledgeable.


Drive Conversions


Clear, concise calls to action (e.g. “Book now”, “DM us”, “Visit our website”) can lead to direct sales or enquiries.


Increase Visibility


With the right use of hashtags, captions, and location tags, your videos can reach new local customers who haven’t heard of you yet.


Where to Use Short-Form Videos


You can embed or share short-form video content in multiple places:

  • Social Media Feeds – Instagram, TikTok, Facebook, YouTube Shorts, LinkedIn

  • Website – Add videos to your homepage, service pages, or FAQs

  • Emails – Include a video link to boost engagement in newsletters

  • Google Business Profile – Add quick clips to show off your team, workspace, or process


If you're a local business, these platforms are especially useful for raising awareness in your community.


What Type of Videos Should You Create?


Stuck for ideas? Here are some proven short-form formats for small businesses:


  • Quick “How-To” TipsTeach something useful in under 30 seconds.

  • Before & AfterShow transformations (great for trades, beauty, or design).

  • Behind-the-ScenesGive a peek into your work process or team.

  • Customer TestimonialsShort clips from happy clients carry serious weight.

  • Day in the LifeShow your daily routine to connect on a human level.

  • Product Demos or New Stock AlertsQuick previews of what’s available or what’s coming.

  • Myth BustingTackle common misconceptions in your industry.


Tools to Make It Easy


Creating short-form video content is easier than ever, especially with free or low-cost tools:


  • Canva – Create quick animated video posts with templates

  • CapCut – Great for TikTok and Reels editing

  • InShot – Simple, mobile-friendly video editor

  • Wix Video – Add short video sections to your website easily

  • ChatGPT – Yes, even we can help script your videos!


How MyBusinessPal Can Help


Not sure where to start? At MyBusinessPal, we offer simple support for small businesses looking to embrace modern marketing methods.


We can help you:

  • Plan your short-form video content strategy

  • Create branded templates and scripts

  • Optimise videos for social media and websites

  • Integrate short-form video into your site layout


You don’t need fancy equipment or experience. Just your phone, your brand message, and a little creativity.


Final Thoughts


Short-form video content isn’t a fad—it’s a powerful tool your business can start using today. Whether you want more engagement, more leads, or just more visibility, these bite-sized videos deliver big results.


And the best part? You don’t need to overthink it. Just be helpful, be human, and keep it short.


Want to start using short-form video content to grow your business online? Let’s talk.


MyBusinessPal is here to help every step of the way.

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