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What is Social Media Marketing?

  • Writer: John Micciche
    John Micciche
  • Mar 26
  • 3 min read

Updated: Apr 1

Social media marketing is the process of using social media platforms like Facebook, Instagram, and X (formerly Twitter) to promote your products or services, build brand awareness, and engage with your audience.

It’s not just about posting occasionally—it’s about creating consistent, valuable content that connects with your customers and supports your business goals.


Why Social Media Marketing Matters for Small Businesses


Many small business owners ask, “Do I really need social media?” The answer is simple: yes—and here’s why.


1. Your Customers Are Already There


Most people check social media daily. Being active where your customers spend their time helps you stay top of mind.


2. It Builds Trust


A well-managed social profile makes your business look more established and approachable.


3. It Drives Traffic


Social media content can guide people to your website, pricing page, blog posts, or even a booking form.


4. It’s Cost-Effective


Unlike traditional advertising, social media can give you visibility and engagement with little to no budget.


The words 'Social Media' stamped on a slate block resting on a slate table, symbolising the solid foundation of social media marketing
Social Media stamped in slate—representing the strength and permanence of a well-built social media marketing strategy

Key Elements of a Social Media Marketing Strategy


A strong social media marketing strategy is more than just uploading posts. Here’s what it includes:


1. Defined Goals


Start with clear objectives: Do you want to increase website traffic? Get more enquiries? Build a community?


2. Audience Understanding


Know who you're speaking to. What platforms do they use? What problems are they trying to solve?


3. Consistent Branding


Use the same tone, colours, and messaging across your profiles to strengthen brand recognition.


4. Content Planning


Create and schedule posts in advance—images, reels, stories, blog links, customer reviews, tips, and more.


5. Engagement


Reply to comments, join conversations, and connect with followers. Social media is a two-way channel.


6. Analytics


Track what’s working and adjust your approach using platform insights or tools like Google Analytics and UTM links.


Platforms We Recommend for Small Businesses


At MyBusinessPal, we help small businesses focus their efforts. Here’s where we suggest starting:

  • Facebook – Great for local business visibility, events, reviews, and community engagement.

  • Instagram – Ideal for visuals, promotions, and connecting with younger audiences.

  • X (Twitter) – Coming soon to our strategy, useful for real-time updates and thought leadership.

Note: We don’t currently use Pinterest as part of our approach.


Social Media Marketing and SEO: What’s the Link?


While social media activity doesn’t directly affect Google rankings, it indirectly boosts your search engine optimisation through:

  • Increased website traffic

  • More branded searches

  • Content shares and backlinks

  • Stronger online authority

It’s all part of your digital marketing ecosystem—each part supports the other.


How We Do It at MyBusinessPal


Our phased approach to social media marketing is tailored for startups and small businesses:

  1. Social Audit – We review your existing profiles (or set them up if you don’t have any).

  2. Content Strategy – We create a posting plan based on your goals and audience.

  3. Branded Posts – We design consistent posts using Canva to match your business style.

  4. Weekly Scheduling – We schedule and publish 3 posts per week (on Facebook and Instagram).

  5. Performance Tracking – We monitor engagement and tweak your content as needed.

We use tools like TinyURL for link tracking and Google Sheets for campaign planning.


Quick Tips to Improve Your Social Media Today


  • Use your logo and consistent profile images.

  • Post at least 2–3 times a week to stay visible.

  • Add clear calls to action (e.g. “Book Now”, “Learn More”).

  • Mix up your content—don’t just sell; inform and inspire.

  • Use hashtags and geotags to expand your reach.


Final Thoughts


Social media marketing is a key part of growing your brand and attracting more customers online. You don’t need a huge budget or massive following to make an impact—you just need the right plan, the right content, and a consistent approach.

At MyBusinessPal, we make social media simple, structured, and effective. Whether you're just getting started or want to refresh your strategy, we’re here to help.


Ready to Improve Your Social Media Marketing?


Start with our affordable plans and let’s grow your presence, one post at a time.

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