Search Engine Optimisation (SEO)
Our phased approach to Digital Marketing focuses on helping small businesses get found online. Below is a breakdown of what’s included in our SEO services
What's Included in our SEO Services
Keyword Research & Strategy
Each SEO plan includes tailored keyword research - from core phrases in Starter to location and niche keyword sets in Growth and Pro - ensuring your content targets what your audience is actually searching for
Ranking for the right keywords means attracting visitors who are actively searching for your services, not just browsing. According to BrightEdge, organic search drives 53% of all website traffic — making keyword strategy one of the most cost-effective digital marketing investments
On Page SEO Optimisation
All plans include core on-page optimisation — from titles, meta descriptions, and header tags in Starter, to structured data and internal linking improvements in Growth and Pro.
Well-optimised pages are easier for search engines to understand and rank. According to Moz, on-page factors account for up to 30% of ranking success, making them essential for long-term visibility and performance
Technical SEO & Site Health
We monitor and improve your website’s technical performance across all plans - covering mobile-friendliness, speed, crawlability, and indexing, with more advanced checks in Growth and Pro.
A technically sound website keeps users engaged and makes it easier for search engines to crawl and rank your content. Sites that load within 2 seconds have a 50% lower bounce rate, which directly supports higher conversions and better rankings.
Google Business Profile (GBP) Management
We optimise and manage your Google Business Profile across all plans - from initial setup and category selection in Starter, to regular updates, photo uploads, and review support in Growth and Pro.
An optimised GBP helps you appear in local map results and boosts trust with potential customers. Businesses with complete Google profiles are 70% more likely to attract location visits, making it a key part of any local digital marketing strategy
Local SEO & Citations
We build and manage local citations to improve your business’s visibility in local searches — starting with at least 3 core listings in Starter, expanding to 10+ trusted directories in Growth and Pro.
Citations help search engines confirm your business details and location. According to BrightLocal, top-ranking local businesses have 81% more citations than lower-ranking ones, making them essential for strong local SEO.
Link Building
Our Growth and Pro plans include strategic link building through local partnerships, citations, and content placements — helping build authority and credibility for your website over time.
High-quality backlinks remain one of Google’s top ranking factors. According to Ahrefs, pages with more backlinks rank higher 91% of the time, giving your site a competitive edge in search results.
Content Creation & Blog Strategy
Our Growth and Pro plans include regular blog content tailored to your services and locations, supporting long-term keyword growth and authority-building in your niche.
Publishing helpful, optimised content builds trust and improves search rankings over time. Websites with blogs get 55% more traffic on average, making content a core part of sustainable digital marketing.
Analytics & Reporting
All plans include basic performance tracking, with Growth and Pro offering detailed monthly reports using Google Search Console and Analytics to track keyword positions, traffic, and engagement.
Clear reporting shows what’s working and where to improve. Businesses that track performance regularly are 20% more likely to see consistent growth, helping you make smarter digital marketing decisions.
Looking for more than SEO?
Learn about our Social Media Marketing and Website Design services to support your full Digital Marketing Strategy