How to Write SEO-Optimised Blog Posts That Rank

Publishing blog posts is one of the most effective ways for small businesses to increase visibility online. But writing just for the sake of it won’t cut it—you need a strategy. SEO-optimised blog content helps search engines understand your topic, ranks your site higher, and attracts the right audience.

In this guide, we’ll show you how to structure your blog posts for SEO success—without compromising on clarity or professionalism.

A collage of content-related words with “Content is King” highlighted—emphasising the importance of quality writing in SEO success.

What Makes a Blog SEO-Optimised?

SEO-optimised blog posts are written with both users and search engines in mind. They include relevant keywords, are structured with clear headings, and contain valuable content that matches search intent.

Here’s what great SEO blog content includes:

• A focus keyword in the H1 and at least one H2 or H3

• A compelling meta description

• Structured content with headings, bullet points, and short paragraphs

• Internal links to related content

• Optimised images with alt text

• A clear call to action

  
  

Step-by-Step: Writing SEO-Optimised Blog Posts That Actually Rank

1. Choose the Right Focus Keyword

Before you start writing, research a keyword your audience is likely to search for. Tools like SE Ranking or Google’s Keyword Planner can help. For local businesses, include location-based terms like “SEO in Loughborough” or “small business marketing UK.”

💡 Tip: Only target one focus keyword per blog to avoid confusion for search engines.

2. Use the Focus Keyword Strategically

Focus Keyword in H2: SEO-Optimised Blog Posts

Include your focus keyword in:

• The blog title (H1)

• At least one subheading (H2 or H3)

• The URL slug

• The first 100 words

• The meta description

• Image alt text

• Naturally throughout the content (without stuffing)

  
  

3. Structure Your Content for Readability

Use short paragraphs, bullet points, and descriptive headings. This helps both users and search engines understand your content. Break sections up with H2s and H3s and aim for a logical flow of information.

4. Add Internal and External Links

Link to your own service pages and relevant blog posts. External links to trusted sources also help build authority and context.

5. Optimise Your Images

Always include at least one image with descriptive alt text. This improves accessibility and gives Google more context for your post.

Avoid Common SEO Mistakes

• Don’t copy content from other sites

• Avoid keyword stuffing

• Don’t neglect mobile readability

• Don’t forget to proofread and edit

• Don’t overlook your meta description or title tag

  
  

Keep It Consistent

Consistency is key for building a blog that supports your digital marketing goals. Develop a publishing schedule (e.g. three times a week), use UTM links for tracking, and promote each post on your social channels.

Final Thoughts

A well-optimised blog is a long-term asset. It improves your visibility, drives traffic, and positions your business as a local authority. At MyBusinessPal, we take a phased approach—helping small businesses grow steadily online.

Ready to improve your own blog strategy? Book an SEO Health Check today and let’s get started.