How to Write SEO-Optimised Blog Posts That Rank
- John Micciche
- May 23
- 2 min read
Publishing blog posts is one of the most effective ways for small businesses to increase visibility online. But writing just for the sake of it won’t cut it—you need a strategy. SEO-optimised blog content helps search engines understand your topic, ranks your site higher, and attracts the right audience.
In this guide, we’ll show you how to structure your blog posts for SEO success—without compromising on clarity or professionalism.

What Makes a Blog SEO-Optimised?
SEO-optimised blog posts are written with both users and search engines in mind. They include relevant keywords, are structured with clear headings, and contain valuable content that matches search intent.
Here’s what great SEO blog content includes:
A focus keyword in the H1 and at least one H2 or H3
A compelling meta description
Structured content with headings, bullet points, and short paragraphs
Internal links to related content
Optimised images with alt text
A clear call to action
Step-by-Step: Writing SEO-Optimised Blog Posts That Actually Rank
1. Choose the Right Focus Keyword
Before you start writing, research a keyword your audience is likely to search for. Tools like SE Ranking or Google’s Keyword Planner can help. For local businesses, include location-based terms like “SEO in Loughborough” or “small business marketing UK.”
💡 Tip: Only target one focus keyword per blog to avoid confusion for search engines.
2. Use the Focus Keyword Strategically
Focus Keyword in H2: SEO-Optimised Blog Posts
Include your focus keyword in:
The blog title (H1)
At least one subheading (H2 or H3)
The URL slug
The first 100 words
The meta description
Image alt text
Naturally throughout the content (without stuffing)
3. Structure Your Content for Readability
Use short paragraphs, bullet points, and descriptive headings. This helps both users and search engines understand your content. Break sections up with H2s and H3s and aim for a logical flow of information.
4. Add Internal and External Links
Link to your own service pages and relevant blog posts. External links to trusted sources also help build authority and context.
5. Optimise Your Images
Always include at least one image with descriptive alt text. This improves accessibility and gives Google more context for your post.
Avoid Common SEO Mistakes
Don’t copy content from other sites
Avoid keyword stuffing
Don’t neglect mobile readability
Don’t forget to proofread and edit
Don’t overlook your meta description or title tag
Keep It Consistent
Consistency is key for building a blog that supports your digital marketing goals. Develop a publishing schedule (e.g. three times a week), use UTM links for tracking, and promote each post on your social channels.
Final Thoughts
A well-optimised blog is a long-term asset. It improves your visibility, drives traffic, and positions your business as a local authority. At MyBusinessPal, we take a phased approach—helping small businesses grow steadily online.
Ready to improve your own blog strategy? Book an SEO Health Check today and let’s get started.
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