Social Media Marketing
Our phased approach to Digital Marketing focuses on helping small businesses get found online. Below is a breakdown of what’s included in our Social Media Marketing services
What's Included in our Social Media Marketing Services
Platforms Managed
All plans include setup and management for core platforms - starting with Facebook and Instagram in Starter, with optional additions like X (Twitter), LinkedIn, or TikTok in Growth and Pro.
Having an active presence on the right platforms increases your reach and visibility. According to Datareportal, social media users spend an average of 2 hours 24 minutes per day on platforms — putting your brand where your audience already is.
Posts Per Week
Each plan includes a set number of posts tailored to your business — from 2 per week in Starter to 4+ in Growth and Pro, with content optimised for engagement and brand consistency.
Consistent posting keeps your brand visible and builds trust. Businesses that post regularly see up to 2x higher engagement rates, helping you stay top-of-mind with your audience.
Content Creation
We create branded, engaging content for your posts- from simple visuals and captions in Starter to advanced Canva designs, hashtags, and CTAs in Growth and Pro.
High-quality content increases shares, saves, and interactions. Visual content is 40x more likely to be shared on social media, helping your brand reach new audiences organically.
Engagement (Comments, Messages)
Growth and Pro plans include basic response support — we monitor and help manage replies to comments and direct messages to keep your audience engaged.
Timely interaction builds trust and encourages repeat engagement. 79% of consumers expect a response within 24 hours on social media, making engagement essential to customer experience.
Hashtag & Trend Research
We research and apply relevant hashtags and trends- from core industry tags in Starter to location-based and seasonal trends in Growth and Pro.
Using the right hashtags boosts discoverability. Posts with at least one hashtag average 12.6% more engagement, helping you reach a wider, more targeted audience.
Ad Management
Growth and Pro plans include support with setting up and managing boosted posts or basic paid campaigns across platforms like Facebook and Instagram.
Social ads increase reach beyond your organic audience. With guided setup and targeting, your content is seen by the right people, helping drive traffic, awareness, or enquiries more effectively.
Monthly Reporting
Growth and Pro plans include simple monthly reports highlighting reach, engagement, follower growth, and top-performing posts to help you track progress.
Clear reporting shows what’s working and where to improve. Businesses that track social metrics regularly are more likely to see consistent engagement growth and make smarter content decisions.
Looking for more than Social Media Marketing?
Learn about our Search Engine Optimisation (SEO) and Website Design services to support your full Digital Marketing Strategy